Marketing Research

How Uniqlo Uses Market Research to Design with the End in Mind In 2023, Uniqlo made a whopping ¥890 million, becoming the largest clothing retailer in Japan by sales volume. It has become a dominant force in apparel not only within Japan but in the global market. But how did this small local retailer become […]

Why Marketing Research is Essential in Understanding Japan’s Market Image Credit: Alexander Zas Japan is one of the worlds most unique consumer markets, know for its high standards, cultural intricacies, and its changing digital landscape. Many global brands enter Japan expecting to succeed using Western marketing strategies only to be surprised that they are struggling