Marketing Research

Suntory: How to turn Data into Strategy In today’s digital landscape, there are ever increasing ways to collect data. The challenge lies in knowing what that data means and how to use it. That is where the difference between data points and data becomes essential. In a market like Japan where consumer expectations are high, […]

6 Tips to become or stay a Marketing Leader in Japan Marketing leaders today act in a ever-changing and fast moving world. To become or stay at the top, decision makers need to be strategic and act on data driven insights. In Japan this equally true where consumer expectations are high, brand trust is hard

How Uniqlo Uses Market Research to Design with the End in Mind In 2023, Uniqlo made a whopping ¥890 million, becoming the largest clothing retailer in Japan by sales volume. It has become a dominant force in apparel not only within Japan but in the global market. But how did this small local retailer become

Why Marketing Research is Essential in Understanding Japan’s Market Image Credit: Alexander Zas Japan is one of the worlds most unique consumer markets, know for its high standards, cultural intricacies, and its changing digital landscape. Many global brands enter Japan expecting to succeed using Western marketing strategies only to be surprised that they are struggling