Marketing Management

Transparency in Japanese Consumer Trust: What Global Brands Need to Know In Japan, consumer trust is essential in developing brand loyalty. One of the keys to developing brand trust is transparency. Japanese consumers seek out brands that are reliable, honest, and ethical in their business practices. This transparency goes further than clarity and communication but […]

KPI Conflicts: Why Foreign Brands fail in Japan In todays globalized and digital driven world, marketing strategies and measurement techniques differ significantly between regions. This is especially true for large global corporations that have success in the West. This leads to a belief that if they replicate the same strategies, in their new market they

Konbini: Differentiation strategies of the Big Three There are currently over 56,000 convenience stores in Japan. I’m sure for many that may not come as a surprise if you live in a major city where they are in every corner. I’m sure anywhere you walk you will run into one of the big three. But

Dynamic Pricing in the Japanese Travel Industry The travel industry in Japan is very different from many countries. I’m sure many people don’t know this about me but I have travelled almost all of Japan. I have been to 38 of 47 prefectures in Japan and have been traveling to the country for many years.

5 Japanese consumer behaviors you need to know Customer behavior is one of the most important and often overlooked aspects of understanding your market. The AMA defines consumer behavior as the study of how customers (individuals and organizations) satisfy their needs and wants by choosing, purchasing, using, and disposing of goods, ideas, and services. There