My 5 step process for writing content Image Credit: Alexander Zas For this blog post I thought I would take a step back from Japan and marketing and get a little more personal. I wanted to instead talk about the process I’ve been using to write the content that I post. Like with many things […]
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How AI is used in Marketing: Japan and the U.S. Image Credit: Alexander Zas Artificial intelligence (AI) has revolutionized marketing globally. From enhancing personalization, to automating customer engagement, and even helping make data-driven decisions. Although the US and Japan have both adopted AI, they have very different approaches in how it has been implemented. This
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The Modern Kuchikomi: Social Media and Word-of-Mouth in Japan In Japan, Kuchikomi (口コミ), or word-of-mouth is a key pillar of customer behavior and customer decision-making. Traditionally this was done through recommendations from family, friends, and colleagues. In the digital age, kuchikomi has vastly evolved with channels like social media. Platforms like LINE, X, and Instagram
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Emptiness: How Japanese brands succeed with nothing When you’re sitting there making your new creatives for your campaign, have you ever thought “Theres so much space, what do I do?” Well, I am here to tell you, do nothing. That emptiness just might be your best friend. That is because emptiness or negative space as
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Content Marketing: Video or Written I recently came across a video on YouTube called Ann Handley – Why we need to challenge our assumptions as Content Marketers in which Ann Handley talks about content marketing and some of the different types of content marketing. She specifically talks about video content and written content with an
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Why everyone should understand sales funnels Every marketer has heard of a sales funnel. But I am sure not every marketer truly understand how fundamental it is to understanding how we can improve the bottom line for our clients. I’m sure even other departments from your company are probably thinking, “Those are some weird tornado
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