Buyer Behaviour

Why Japanese Beer Drinkers Stay Loyal to Asahi and Kirin Beer in Japan is more than just a drink, it has become a cultural staple. In Japan, it has become the default beverage of choice. From nomikai (Japanese drinking parties typically done after work), to meals at home, and even the go to matsuri (Japanese […]

Scarcity & Exclusivity: How Nintendo Fueled the Switch 2 Hype When it comes to building hype, few companies do it as well as Nintendo. Every time they release a new console launch or drop a new Pokémon release, it feels more like an Apple event. This almost religious event comes with all the typical rituals: