Measuring Brand Equity in Japan: How Uniqlo, Shiseido, and Suntory Track Success Beyond Sales In Japan’s competitive consumer landscape, one of the most powerful tools a company has to stand out is brand equity. Brand equity is essentially the added value that a company gains from sales. This, however, goes beyond tracking sales or market […]
Don Quijote’s Chaotic Store Strategy: Distribution as Differentiation When you first walk into a Don Quijote (ドン・キホーテ), also known as Donki (ドンキ), it feels like stepping into a hell realm of pure nightmarish retail chaos. The aisles are so narrow you have to shuffle between them as crowds of people block the paths. Around you,
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Brand Mantras in Japan: Crafting Simple, Powerful Internal Messages When you think of a brand, the first things that come to mind may be logos, slogans, or colors. While those are all things that certainly make up a brand, behind it all and at the core of it all lies the brand mantra. A brand
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