Content Marketing: Video or Written I recently came across a video on YouTube called Ann Handley – Why we need to challenge our assumptions as Content Marketers in which Ann Handley talks about content marketing and some of the different types of content marketing. She specifically talks about video content and written content with an […]
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5 Japanese consumer behaviors you need to know Customer behavior is one of the most important and often overlooked aspects of understanding your market. The AMA defines consumer behavior as the study of how customers (individuals and organizations) satisfy their needs and wants by choosing, purchasing, using, and disposing of goods, ideas, and services. There
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Why everyone should understand sales funnels Every marketer has heard of a sales funnel. But I am sure not every marketer truly understand how fundamental it is to understanding how we can improve the bottom line for our clients. I’m sure even other departments from your company are probably thinking, “Those are some weird tornado
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