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Why Marketing Research is Essential in Understanding Japan’s Market

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Why Marketing Research is Essential in Understanding Japan’s Market Image Credit: Alexander Zas Japan is one of the worlds most unique consumer markets, know for its high standards, cultural intricacies, and its changing digital landscape. Many global brands enter Japan expecting to succeed using Western marketing strategies only to be surprised that they are struggling […]

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Transparency in Japanese Consumer Trust: What Global Brands Need to Know

Marketing Management /

Transparency in Japanese Consumer Trust: What Global Brands Need to Know In Japan, consumer trust is essential in developing brand loyalty. One of the keys to developing brand trust is transparency. Japanese consumers seek out brands that are reliable, honest, and ethical in their business practices. This transparency goes further than clarity and communication but

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KPI Conflicts: Why Foreign Brands fail in Japan

Marketing Management /

KPI Conflicts: Why Foreign Brands fail in Japan In todays globalized and digital driven world, marketing strategies and measurement techniques differ significantly between regions. This is especially true for large global corporations that have success in the West. This leads to a belief that if they replicate the same strategies, in their new market they

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How AI is used in Marketing: Japan and the U.S.​

Marketing Communications /

How AI is used in Marketing: Japan and the U.S. Image Credit: Alexander Zas Artificial intelligence (AI) has revolutionized marketing globally. From enhancing personalization, to automating customer engagement, and even helping make data-driven decisions. Although the US and Japan have both adopted AI, they have very different approaches in how it has been implemented. This

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The Modern Kuchikomi: Social Media and Word-of-Mouth in Japan

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The Modern Kuchikomi: Social Media and Word-of-Mouth in Japan In Japan, Kuchikomi (口コミ), or word-of-mouth is a key pillar of customer behavior and customer decision-making. Traditionally this was done through recommendations from family, friends, and colleagues. In the digital age, kuchikomi has vastly evolved with channels like social media. Platforms like LINE, X, and Instagram

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