Measuring Brand Equity in Japan: How Uniqlo, Shiseido, and Suntory Track Success Beyond Sales In Japan’s competitive consumer landscape, one of the most powerful tools a company has to stand out is brand equity. Brand equity is essentially the added value that a company gains from sales. This, however, goes beyond tracking sales or market […]
Why Japanese Beer Drinkers Stay Loyal to Asahi and Kirin Beer in Japan is more than just a drink, it has become a cultural staple. In Japan, it has become the default beverage of choice. From nomikai (Japanese drinking parties typically done after work), to meals at home, and even the go to matsuri (Japanese
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Don Quijote’s Chaotic Store Strategy: Distribution as Differentiation When you first walk into a Don Quijote (ドン・キホーテ), also known as Donki (ドンキ), it feels like stepping into a hell realm of pure nightmarish retail chaos. The aisles are so narrow you have to shuffle between them as crowds of people block the paths. Around you,
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Scarcity & Exclusivity: How Nintendo Fueled the Switch 2 Hype When it comes to building hype, few companies do it as well as Nintendo. Every time they release a new console launch or drop a new Pokémon release, it feels more like an Apple event. This almost religious event comes with all the typical rituals:
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Brand Mantras in Japan: Crafting Simple, Powerful Internal Messages When you think of a brand, the first things that come to mind may be logos, slogans, or colors. While those are all things that certainly make up a brand, behind it all and at the core of it all lies the brand mantra. A brand
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How Japanese Brands Mastered Habit Formation Habitual formation is a powerful to leverage in your marketing strategy. In a world filled with endless daily notifications, capturing attention can be difficult and keeping it even more. Successful brands don’t just advertise, they embed themselves into the everyday lives of there consumers. Nowhere is this more evident
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Suntory: How to turn Data into Strategy In today’s digital landscape, there are ever increasing ways to collect data. The challenge lies in knowing what that data means and how to use it. That is where the difference between data points and data becomes essential. In a market like Japan where consumer expectations are high,
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6 Tips to become or stay a Marketing Leader in Japan Marketing leaders today act in a ever-changing and fast moving world. To become or stay at the top, decision makers need to be strategic and act on data driven insights. In Japan this equally true where consumer expectations are high, brand trust is hard
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How Uniqlo Uses Market Research to Design with the End in Mind In 2023, Uniqlo made a whopping ¥890 million, becoming the largest clothing retailer in Japan by sales volume. It has become a dominant force in apparel not only within Japan but in the global market. But how did this small local retailer become
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Why Marketing Research is Essential in Understanding Japan’s Market Image Credit: Alexander Zas Japan is one of the worlds most unique consumer markets, know for its high standards, cultural intricacies, and its changing digital landscape. Many global brands enter Japan expecting to succeed using Western marketing strategies only to be surprised that they are struggling
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